The Nokia Music Store, scheduled to open later this year, would let users download songs from the Internet to their computers or directly to mobile phones, over wireless networks, which is a feat that Apple's recently released iPhone cannot do.
Analysts said the move heightened the rivalry between Nokia and Apple at the high end of the mobile phone business. "It was obviously going straight at Apple," said Seamus McAteer, senior analyst at M:Metrics, a research firm.
While Nokia executives chose suits and ties rather than the black mock turtlenecks and blue jeans favored by Steve Jobs, the Apple chief executive, they acknowledged that Nokia was not above imitating its new competitor.
"I don't know what is copying and what is original but if there is something good in the world, we copy it with pride," said Anssi Vanjoki, head of the Nokia multimedia division, which makes the company's high-end handsets, when asked about similarities between the iPhone, iTunes and the new devices and services announced by Nokia.